Hello 👋 I’m John Ragon.
I'm John Ragon, founder of Gridwork Marketing and the person behind every issue of The Momentum Brief.
I started Gridwork because I kept running into the same kind of business owner: a contractor who was genuinely great at their craft, deeply committed to their customers, and quietly frustrated that their phone wasn't ringing the way it should be. Not because their work wasn't good enough — but because nobody could find them.
That stuck with me.
The contractors I work with aren't looking for marketing theory or agency jargon. They're running crews, managing jobs, and trying to build something they're proud of. Marketing is the last thing they have time to figure out — which is exactly why The Momentum Brief exists. Every issue is direct, practical, and built around the goals that actually matter: more calls, better leads, and customers worth serving.
About Me & My Company
Gridwork Marketing is a specialized SEO agency based in Asheville, NC. Every week, we work with home service contractors across the country — HVAC, plumbing, electrical, roofing, pest control, landscaping, and more. I've spent 15+ years in SEO and digital marketing, and I made the decision a while back to stop trying to be everything to everyone. Contractors are who I serve. That focus is the whole point.
When I'm not working, I'm out on the mountain bike trails around Western North Carolina or getting outside with my wife Brittany and our six kids — in this part of the country, there's always something worth exploring.
Want to dig deeper and get a 30-min review of your SEO and digital marketing strategy? Click the button below and let’s connect. We’ll dive right in and talk about the next 5 steps you need to take to start getting found and fill your boards this year.
About The Momentum Brief
The Momentum Brief is a free weekly newsletter for home service contractors who want to get found online, fill their job board, and build a lead engine that doesn't depend on referrals. Every Friday, I send one practical issue covering the stuff that actually moves the needle — local SEO, Google Business Profile, your website, reviews and reputation, and what's changing with AI search. No fluff, no agency speak, just clear frameworks and action steps you can apply to your business that week.
I write every issue myself, and I'd love to hear from you. If you've got a question you want answered, a topic you want me to cover, or you're open to being featured in an upcoming issue — shoot me an email at [email protected]. Contractors doing interesting things in their markets make the best stories, and your experience might be exactly what another reader needs to hear.
If you're a contractor who wants to get found, fill your board, and stop depending on referrals to keep the business moving, you're in the right place.
—John Ragon