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May 8, 2026
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2 min read
#007 – I've reviewed over 100 contractor GBP profiles this year. The same mistakes keep showing up.
Apr 24, 2026
4 min read
#006 – The real reason contractor ad budgets disappear with nothing to show for it.
Local SEO
Apr 17, 2026
5 min read
#005 – NAP consistency, Bing Places, Yelp — here's the full digital ecosystem checklist.
Apr 10, 2026
#004 – Most contractors are running ads before they're ready. Here's the framework that fixes it.
Apr 3, 2026
#003 – Content and ads only amplify what's already there. Make sure it's solid.
Mar 27, 2026
#002 – The 10 free citation sites every contractor should claim before a competitor does
Mar 20, 2026
3 min read
Why the contractors winning in 3 years started something different today
Mar 17, 2026
What this newsletter is, who it's for, and why I named it what I did.
