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John Ragon leads Gridwork Marketing, an Asheville SEO agency that helps home service companies get more leads and build long-term momentum for their business.
Jul 17, 2026
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2 min read
#013 — Is your website a lead engine or dead weight?
Website Strategy
+1
Jul 3, 2026
#012 – The LSA targeting moves most contractors never think to make.
Paid Ads
Jun 26, 2026
Jun 19, 2026
#011 – Why most contractors waste money on Google LSA ads (and how to stop)
Gridwork POV
Jun 5, 2026
#010 – Your best customers love you. They just can’t reach everyone who needs you.
May 27, 2026
#008 – Referrals aren’t a strategy. They just feel like one.
Local SEO
May 15, 2026
#008 – You didn’t stall. You hit a wall. Here’s what it’s called.
May 8, 2026
#007 – I've reviewed over 100 contractor GBP profiles this year. The same mistakes keep showing up.
Apr 24, 2026
4 min read
#006 – The real reason contractor ad budgets disappear with nothing to show for it.
Apr 17, 2026
5 min read
#005 – NAP consistency, Bing Places, Yelp — here's the full digital ecosystem checklist.
Apr 10, 2026
#004 – Most contractors are running ads before they're ready. Here's the framework that fixes it.
Apr 3, 2026
#003 – Content and ads only amplify what's already there. Make sure it's solid.
Mar 27, 2026
#002 – The 10 free citation sites every contractor should claim before a competitor does
Mar 20, 2026
3 min read
Why the contractors winning in 3 years started something different today
Mar 17, 2026
What this newsletter is, who it's for, and why I named it what I did.
